Editor: Katerine G., Editor & Data Researcher · Research & publishing: Electric Consumer Editorial Team · Data retrieved · Sources named on this page: EIA-861, EIA retail sales · How we got these numbers · Report an error
Wisconsin Power & Light Co is an investor owned utility serving 501,644 customer accounts in Wisconsin; 437,211 of them are residential. It holds 15.6% of Wisconsin accounts, place 2 of 64.
At 673 kWh a month a Wisconsin Power & Light Co home pays about $114 in energy: 16.89 ¢/kWh, 1.7% below the Wisconsin average of 17.18 ¢.
Wisconsin Power & Light Co serves 501,644 of 3,219,048 accounts in Wisconsin, 15.6%, of which 437,211 are homes.
For Wisconsin Power & Light Co the 2024 file holds no SAIDI/SAIFI row, so those rows read "No data" beside 437,211 home accounts; a missing filing says nothing about service quality.
| Wisconsin Power & Light Co, 2024 | Home | Business | Bill | SAIDI |
|---|---|---|---|---|
| Wisconsin Power & Light CoLowest in this table | 16.89 ¢/kWh | 12.83 ¢/kWh | $114at 673 kWh | No dataSAIDI |
| Wisconsin average against this company | +0.29 ¢/kWhcompany 1.7% below | -0.20 ¢/kWhcompany 1.6% above | +$2a month at 673 kWh | No data |
Compare 58 Wisconsin companies
Wisconsin Power & Light Co: +9.3% on 2024 for homes, Wisconsin +5.7%.
Wisconsin Power & Light Co reported 18.47 ¢/kWh for homes in 2025, +9.3% on its 2024 figure of 16.89, while the Wisconsin average moved +5.7%.
12.91 ¢ in 2015, 16.89 ¢ in 2024 (+30.8%).
| Year | Wisconsin Power & Light Co | Gap to Wisconsin residential | Gap to U.S. residential |
|---|---|---|---|
| 2015 | 12.91 | -1.20 | +0.26 |
| 2016 | 13.20 | -0.87 | +0.65 |
| 2017 | 13.86 | -0.49 | +0.97 |
| 2018 | 13.09 | -0.93 | +0.22 |
| 2019 | 13.66 | -0.52 | +0.65 |
| 2020 | 13.37 | -0.95 | +0.22 |
| 2021 | 13.49 | -1.03 | -0.17 |
| 2022 | 15.18 | -0.44 | +0.14 |
| 2023 | 16.14 | -0.74 | +0.14 |
| 2024 | 16.89 | -0.29 | +0.41 |
10 rows from EIA retail sales.
CSV405,526 in 2015, 437,211 in 2024 (+7.8%).
| Year | Wisconsin Power & Light Co |
|---|---|
| 2015 | 405526 |
| 2016 | 405804 |
| 2017 | 410620 |
| 2018 | 413571 |
| 2019 | 414268 |
| 2020 | 418151 |
| 2021 | 424363 |
| 2022 | 429581 |
| 2023 | 433061 |
| 2024 | 437211 |
10 rows from EIA retail sales.
CSV16.89 and 12.83 ¢ for this company.
Wisconsin Power & Light Co, Rates 2024: EIA retail sales.
CSV10.9 residential installations per 1,000 accounts.
Wisconsin Power & Light Co, Net metering: EIA-861 survey.
CSVEnergy sold in 2024 was 10,974,245 MWh over 501,644 accounts, homes 32.2%; the typical home used 8,076 kWh.
EIA-861 holds 10 years of home price for Wisconsin Power & Light Co, from 12.91 ¢ in 2015 to 16.89 ¢ in 2024 (+30.8%).
Corrected for inflation, a Wisconsin Power & Light Co home paid 17.34 ¢/kWh in 2024 against 16.91 ¢ in 2013, +2.5%; the bill itself went 12.24 ¢ to 16.89 ¢ (+38.0%). A home using 1,000 kWh a month paid $2,030 for the year at the 2013 real price and $2,081 at the 2024 price. Place on home price: 35th cheapest of 77 in 2013, 57th of 61 in 2024 among Wisconsin utilities with 1,000+ homes.
Wisconsin Power & Light Co: 17.34 ¢ in 2025 dollars (solid) and 16.89 ¢ as billed (dashed) in 2024.
| Year, Wisconsin Power & | ¢ billed | ¢ in 2025 $ | Price place, Wisconsin Powe | SAIDI min | SAIFI | SAIDI place, Wisconsin Powe | Wisconsin median SAIDI |
|---|---|---|---|---|---|---|---|
| 2013 | 12.24 | 16.91 | 35 of 77 | – | – | – | – |
| 2014 | 12.40 | 16.86 | 37 of 78 | – | – | – | – |
| 2015 | 12.91 | 17.54 | 46 of 78 | – | – | – | – |
| 2016 | 13.20 | 17.70 | 50 of 78 | – | – | – | – |
| 2017 | 13.86 | 18.20 | 55 of 78 | – | – | – | – |
| 2018 | 13.09 | 16.79 | 52 of 79 | – | – | – | – |
| 2019 | 13.66 | 17.20 | 70 of 92 | – | – | – | – |
| 2020 | 13.37 | 16.64 | 44 of 61 | – | – | – | – |
| 2021 | 13.49 | 16.03 | 40 of 61 | – | – | – | – |
| 2022 | 15.18 | 16.70 | 55 of 61 | – | – | – | – |
| 2023 | 16.14 | 17.05 | 56 of 61 | – | – | – | – |
| 2024 | 16.89 | 17.34 | 57 of 61 | – | – | – | – |
Wisconsin Power & Light , EIA utility 20856: EIA-861, CPI-U.
CSV| Wisconsin Power & Light Co sector | Accounts | Rate ¢/kWh | Gap to Wisconsin ¢/kWh |
|---|---|---|---|
| Residential | 437,211 | 16.89 | -0.29 |
| Commercial | 63,281 | 12.83 | +0.20 |
| Topic, Wisconsin Power & Light | Status | Detail |
|---|---|---|
| Home price and accounts, Wisconsin Power & Ligh | 10 years | 2015 to 2024, 437,211 homes in 2024 |
| Business price, Wisconsin Power & Ligh | Filed 2024 | 12.83 ¢/kWh on 63,281 accounts |
| SAIDI and SAIFI, Wisconsin Power & Ligh | No data for 2024 | no year of 2015 to 2024 for 501,644 accounts |
| Net metering, Wisconsin Power & Ligh | Filed 2024 | 5,403 installations, 41.1 MW |
| Service-territory counties, Wisconsin Power & Ligh | 35 counties | in Wisconsin |
| Smart meters (AMI/AMR), Wisconsin Power & Ligh | Filed 2024 | 438,683 of 441,417 home meters AMI |
| 2025 early release, Wisconsin Power & Ligh | Filed | 18.47 ¢/kWh for homes |
| Year | Home accounts, Wisconsin Power & Ligh | Home ¢ | Business ¢ |
|---|---|---|---|
| 2015 | 405,526 | 12.91 | 10.90 |
| 2016 | 405,804 | 13.20 | 11.25 |
| 2017 | 410,620 | 13.86 | 11.22 |
| 2018 | 413,571 | 13.09 | 10.79 |
| 2019 | 414,268 | 13.66 | 11.10 |
| 2020 | 418,151 | 13.37 | 10.85 |
| 2021 | 424,363 | 13.49 | 10.91 |
| 2022 | 429,581 | 15.18 | 12.05 |
| 2023 | 433,061 | 16.14 | 12.98 |
| 2024 | 437,211 | 16.89 | 12.83 |
| Company near Wisconsin Power & Li on price | Home ¢ | Gap % to Wisconsin Power & Li | Accounts, Wisconsin Power & Li = 1 |
|---|---|---|---|
| 1. Northern States Power Co | 15.83 | -6.3% | 0.52 |
| 2. Polk-Burnett Electric Coop | 15.90 | -5.9% | 0.04 |
| 3. Wisconsin Public Service Corp | 16.23 | -3.9% | 0.93 |
| 4. Wisconsin Power & Light Co (this company) | 16.89 | - | 1.00 |
| 5. Adams-Columbia Electric Coop | 17.63 | +4.4% | 0.08 |
| 6. Wisconsin Electric Power Co | 19.23 | +13.9% | 2.33 |
| 7. Madison Gas & Electric Co | 20.34 | +20.4% | 0.34 |
| Class, Wisconsin Power & Ligh | Accounts | Of Wisconsin Power & Li accounts | Of MWh | kWh a year per account |
|---|---|---|---|---|
| Residential | 437,211 | 87.2% | 32.2% | 8,076 |
| Commercial | 63,281 | 12.6% | 21.5% | 37,213 |
| Industrial and other | 1,152 | 0.23% | 46.4% | 4,417,003 |
| kWh | Share of a 673 kWh month | Cost a month at 16.89 ¢ | Cost a year |
|---|---|---|---|
| 250 | 37% | $42.24 | $507 |
| 500 | 74% | $84.47 | $1,014 |
| 750 | 111% | $126.71 | $1,520 |
| 1,000 | 149% | $168.94 | $2,027 |
| 1,500 | 223% | $253.41 | $3,041 |
| 2,000 | 297% | $337.88 | $4,055 |
35 Wisconsin counties, region MRO:
Wisconsin other states: 35 of 35 counties of Wisconsin Power & Light Co drawn
Wisconsin Power & Light Co: 35 counties listed by EIA-861, Census 2023 outlines.
CSV501,644 accounts in 2024: residential 437,211, commercial 63,281, industrial 1,152.
In 2024 homes paid 16.89 cents; against the Wisconsin average that is -1.7%.
Wisconsin Power & Light Co has no reliability row for its 437,211 homes in EIA-861 2024, so no SAIDI or SAIFI is shown; the Wisconsin median reporter is 40 min.
5,403 installations with 41.1 MW, of which residential installations number 4,782.
673 kWh at 16.89 cents comes to about $114, energy only.
Rank 4 of 7 in Wisconsin on price, -1.7% against the state average; 3 charge less than 16.89 ¢.
501,644 accounts sit behind Wisconsin Power & Light Co, whose 2024 filing lacks no SAIDI/SAIFI row; the other 6 rows of the coverage table are on file.
Homes take 32.2% of 10,974,245 MWh, commercial accounts 21.5%, industrial and other 46.4%.
18.47 cents per kWh, +9.3% on the 16.89 of 2024 (EIA early release for 2025).
Home prices nearest to Wisconsin Power & Light Co at 16.89 ¢/kWh in 2024, among companies with a page here, any state.