Editor: Katerine G., Editor & Data Researcher · Research & publishing: Electric Consumer Editorial Team · Data retrieved · Sources named on this page: EIA-861, EIA retail sales · How we got these numbers · Report an error
In Texas, Direct Energy Services sells electricity as a retail marketer to 283,458 accounts, 266,249 of them homes, at 16.37 ¢/kWh for homes. Business and industry take 6% of the 3,776,426 MWh; homes take 94%.
Direct Energy Services: 1,112 kWh a month costs roughly $182 in energy at 16.37 ¢/kWh, +9.6% on the Texas average of 14.94 ¢.
The mix at Direct Energy Services runs 266,249 home accounts for 94.1% of 3,776,426 MWh, 17,209 commercial accounts for 5.9%, and 0 industrial accounts for the other 0.0%.
For Direct Energy Services the 2024 file holds no SAIDI/SAIFI row, no net-metering row and no service-territory counties, so those rows read "No data" beside 266,249 home accounts; a missing filing says nothing about service quality.
| Direct Energy Services, 2024 | Home | Business | Bill | SAIDI |
|---|---|---|---|---|
| Direct Energy Services | 16.37 ¢/kWh | 16.37 ¢/kWh | $182at 1,112 kWh | No dataSAIDI |
| Texas average against this companyLowest in this table | -1.43 ¢/kWhcompany 9.6% above | -7.82 ¢/kWhcompany 91.4% above | -$16a month at 1,112 kWh | No data |
Direct Energy Services: +5.7% on 2024 for homes, Texas +3.5%.
Direct Energy Services reported 17.30 ¢/kWh for homes in 2025, +5.7% on its 2024 figure of 16.37, while the Texas average moved +3.5%.
12.45 ¢ in 2015, 16.37 ¢ in 2024 (+31.5%).
| Year | Direct Energy Services | Gap to Texas residential | Gap to U.S. residential |
|---|---|---|---|
| 2015 | 12.45 | +0.89 | -0.20 |
| 2016 | 11.64 | +0.65 | -0.91 |
| 2017 | 11.68 | +0.67 | -1.21 |
| 2018 | 12.27 | +1.07 | -0.60 |
| 2019 | 12.81 | +1.05 | -0.20 |
| 2020 | 12.57 | +0.86 | -0.58 |
| 2021 | 11.76 | -0.35 | -1.90 |
| 2022 | 12.92 | -0.84 | -2.12 |
| 2023 | 14.63 | +0.17 | -1.37 |
| 2024 | 16.37 | +1.43 | -0.11 |
10 rows from EIA retail sales.
CSV638,257 in 2015, 266,249 in 2024 (-58.3%).
| Year | Direct Energy Services |
|---|---|
| 2015 | 638257 |
| 2016 | 610748 |
| 2017 | 577133 |
| 2018 | 552372 |
| 2019 | 605429 |
| 2020 | 604160 |
| 2021 | 508683 |
| 2022 | 304884 |
| 2023 | 281047 |
| 2024 | 266249 |
10 rows from EIA retail sales.
CSV16.37 and 16.37 ¢ for this company.
Direct Energy Services, Rates 2024: EIA retail sales.
CSVDirect Energy Services sells to 283,458 accounts: 266,249 homes, 17,209 commercial and 0 industrial, 3,776,426 MWh in all.
Direct Energy Services owns no poles or wires: the wires company of each area reaches its 266,249 homes, so SAIDI and SAIFI belong to those companies.
EIA-861 holds 10 years of home price for Direct Energy Services, from 12.45 ¢ in 2015 to 16.37 ¢ in 2024 (+31.5%).
Corrected for inflation, a Direct Energy Services home paid 16.80 ¢/kWh in 2024 against 17.42 ¢ in 2013, −3.6%; the bill itself went 12.61 ¢ to 16.37 ¢ (+29.9%). A home using 1,000 kWh a month paid $2,091 for the year at the 2013 real price and $2,016 at the 2024 price. Place on home price: 125th cheapest of 142 in 2013, 112th of 134 in 2024 among Texas utilities with 1,000+ homes.
Direct Energy Services: 16.80 ¢ in 2025 dollars (solid) and 16.37 ¢ as billed (dashed) in 2024.
| Year, Direct Energy Serv | ¢ billed | ¢ in 2025 $ | Price place, Direct Energy | SAIDI min | SAIFI | SAIDI place, Direct Energy | Texas median SAIDI |
|---|---|---|---|---|---|---|---|
| 2013 | 12.61 | 17.42 | 125 of 142 | – | – | – | – |
| 2014 | 13.25 | 18.02 | 121 of 141 | – | – | – | – |
| 2015 | 12.45 | 16.91 | 108 of 138 | – | – | – | – |
| 2016 | 11.64 | 15.61 | 103 of 144 | – | – | – | – |
| 2017 | 11.68 | 15.34 | 105 of 149 | – | – | – | – |
| 2018 | 12.27 | 15.73 | 123 of 150 | – | – | – | – |
| 2019 | 12.81 | 16.14 | 149 of 180 | – | – | – | – |
| 2020 | 12.57 | 15.64 | 108 of 137 | – | – | – | – |
| 2021 | 11.76 | 13.97 | 74 of 139 | – | – | – | – |
| 2022 | 12.92 | 14.21 | 59 of 136 | – | – | – | – |
| 2023 | 14.63 | 15.46 | 93 of 132 | – | – | – | – |
| 2024 | 16.37 | 16.80 | 112 of 134 | – | – | – | – |
Direct Energy Services, EIA utility 54820: EIA-861, CPI-U.
CSV| Direct Energy Services sector | Accounts | Rate ¢/kWh | Gap to Texas ¢/kWh |
|---|---|---|---|
| Residential | 266,249 | 16.37 | +1.43 |
| Commercial | 17,209 | 16.37 | +7.82 |
| Topic, Direct Energy Services | Status | Detail |
|---|---|---|
| Home price and accounts, Direct Energy Services | 10 years | 2015 to 2024, 266,249 homes in 2024 |
| Business price, Direct Energy Services | Filed 2024 | 16.37 ¢/kWh on 17,209 accounts |
| SAIDI and SAIFI, Direct Energy Services | No data for 2024 | no year of 2015 to 2024 for 283,458 accounts |
| Net metering, Direct Energy Services | No data | none filed against 266,249 home accounts |
| Service-territory counties, Direct Energy Services | No data | no county rows for Direct Energy Services |
| Smart meters (AMI/AMR), Direct Energy Services | No data | no advanced-meter row, 266,249 homes |
| 2025 early release, Direct Energy Services | Filed | 17.30 ¢/kWh for homes |
| Year | Home accounts, Direct Energy Services | Home ¢ | Business ¢ |
|---|---|---|---|
| 2015 | 638,257 | 12.45 | 13.17 |
| 2016 | 610,748 | 11.64 | 12.35 |
| 2017 | 577,133 | 11.68 | 12.48 |
| 2018 | 552,372 | 12.27 | 12.74 |
| 2019 | 605,429 | 12.81 | 13.27 |
| 2020 | 604,160 | 12.57 | 12.93 |
| 2021 | 508,683 | 11.76 | 12.10 |
| 2022 | 304,884 | 12.92 | 14.07 |
| 2023 | 281,047 | 14.63 | 14.62 |
| 2024 | 266,249 | 16.37 | 16.37 |
| Company near Direct Energy Servic on price | Home ¢ | Gap % to Direct Energy Servic | Accounts, Direct Energy Servic = 1 |
|---|---|---|---|
| 54. Constellation NewEnergy, Inc | 15.95 | -2.6% | 0.69 |
| 55. Amigo Energy | 16.19 | -1.1% | 0.54 |
| 56. Spark Energy, LP | 16.35 | -0.1% | 0.08 |
| 57. Direct Energy Services (this company) | 16.37 | - | 1.00 |
| 58. Grayson-Collin Elec Coop, Inc | 16.40 | +0.2% | 0.34 |
| 59. XOOM Energy Texas, LLC | 16.44 | +0.4% | 0.21 |
| 60. Chariot Energy | 16.50 | +0.8% | 0.12 |
| Class, Direct Energy Services | Accounts | Of Direct Energy Servic accounts | Of MWh | kWh a year per account |
|---|---|---|---|---|
| Residential | 266,249 | 93.9% | 94.1% | 13,342 |
| Commercial | 17,209 | 6.1% | 5.9% | 13,030 |
| kWh | Share of a 1,112 kWh month | Cost a month at 16.37 ¢ | Cost a year |
|---|---|---|---|
| 250 | 22% | $40.93 | $491 |
| 500 | 45% | $81.86 | $982 |
| 750 | 67% | $122.79 | $1,473 |
| 1,000 | 90% | $163.72 | $1,965 |
| 1,500 | 135% | $245.58 | $2,947 |
| 2,000 | 180% | $327.44 | $3,929 |
EIA-861 lists no service-territory counties for Direct Energy Services, so no county list or map is shown.
283,458 accounts in 2024: residential 266,249, commercial 17,209, industrial 0.
In 2024 homes paid 16.37 cents; against the Texas average that is +9.6%. At 16.37 ¢ the figure bundles energy and delivery as Direct Energy Services bills it.
No SAIDI or SAIFI is on file for Direct Energy Services, which has no wires; the figure belongs to the wires companies reaching its 266,249 homes.
Nothing is on file: Direct Energy Services sells to 266,249 homes but owns no wires, and net metering is reported by the wires companies.
1,112 kWh at 16.37 cents comes to about $182, energy only.
Rank 57 of 71 in Texas on price, +9.6% against the state average; 56 charge less than 16.37 ¢.
283,458 accounts sit behind Direct Energy Services, whose 2024 filing lacks no SAIDI/SAIFI row, no net-metering row and no service-territory counties; the other 4 rows of the coverage table are on file.
Homes take 94.1% of 3,776,426 MWh, commercial accounts 5.9%, industrial and other 0.0%.
17.30 cents per kWh, +5.7% on the 16.37 of 2024 (EIA early release for 2025).
Home prices nearest to Direct Energy Services at 16.37 ¢/kWh in 2024, among companies with a page here, any state.