Editor: Katerine G., Editor & Data Researcher · Research & publishing: Electric Consumer Editorial Team · Data retrieved · Sources named on this page: EIA-861, EIA retail sales · How we got these numbers · Report an error
Roughly 168,932 Wisconsin accounts belong to Madison Gas & Electric Co, classed by EIA as investor owned; the residential count is 147,501. Its home price sits 18.4% over the Wisconsin average and ranks 7 of 7 among larger utilities.
Madison Gas & Electric Co: 486 kWh a month costs roughly $99 in energy at 20.34 ¢/kWh, +18.4% on the Wisconsin average of 17.18 ¢.
Its home price sits 18.4% over the Wisconsin average and ranks 7 of 7 among larger utilities.
Home price is where Madison Gas & Electric Co departs furthest from the Wisconsin pattern: 20.34 ¢ against a state average of 17.18 ¢, place 7 of 7 among Wisconsin utilities with 20,000+ homes. The cheapest of those is Northern States Power Co at 15.83 ¢ (-4.51 ¢ from here), the most expensive Madison Gas & Electric Co at 20.34 ¢ (+0.00 ¢).
A home using 486 kWh a month pays about $99 in energy here; at the Wisconsin average the same use would cost $84, a difference of +$15 a month.
| Madison Gas & Electric Co, 2024 | Home | Business | Bill | SAIDI |
|---|---|---|---|---|
| Madison Gas & Electric Co | 20.34 ¢/kWh | 13.79 ¢/kWh | $99at 486 kWh | 42 minSAIDI |
| Wisconsin average against this company, which is 7 of 7 on priceLowest in this table | -3.16 ¢/kWhcompany 18.4% above | -1.16 ¢/kWhcompany 9.2% above | -$15a month at 486 kWh | -1 mincompany 1 above |
| Wisconsin Electric Power Co | 19.23 ¢/kWhcompany 5.7% above | 13.82 ¢/kWhcompany 0.3% below | $945 less than company | 109 mincompany 67 below |
Compare 58 Wisconsin companies
Madison Gas & Electric Co: +3.8% on 2024 for homes, Wisconsin +5.7%.
Madison Gas & Electric Co: 21.11 ¢/kWh in the 2025 early release, +3.8% from 20.34 ¢; Wisconsin as a whole went +5.7%, so Madison Gas & Electric Co trailed it by 1.9 points. Its SAIDI is 27 minutes against 42 in 2024.
Madison Gas & Electric Co serves 147,501 homes in Wisconsin. At 486 kWh a month that is about 255 kg of CO₂, or 3,063 kg a year, at the Wisconsin plant rate, state generation and not this utility: Wisconsin generation mix.
17.18 ¢ in 2015, 20.34 ¢ in 2024 (+18.3%); Wisconsin 14.11 to 17.18 ¢.
| Year | Madison Gas & Electric Co | Gap to Wisconsin residential | Gap to U.S. residential |
|---|---|---|---|
| 2015 | 17.18 | +3.07 | +4.53 |
| 2016 | 16.50 | +2.43 | +3.95 |
| 2017 | 17.16 | +2.81 | +4.27 |
| 2018 | 16.71 | +2.69 | +3.84 |
| 2019 | 16.56 | +2.38 | +3.55 |
| 2020 | 16.72 | +2.40 | +3.57 |
| 2021 | 16.66 | +2.14 | +3.00 |
| 2022 | 18.20 | +2.58 | +3.16 |
| 2023 | 19.72 | +2.84 | +3.72 |
| 2024 | 20.34 | +3.16 | +3.86 |
10 rows from EIA retail sales.
CSV26 min in 2015, 42 in 2024.
| Year | Madison Gas & Electric, no major events |
|---|---|
| 2015 | 26 |
| 2016 | 34 |
| 2017 | 36 |
| 2018 | 28 |
| 2019 | 42 |
| 2020 | 22 |
| 2021 | 32 |
| 2022 | 22 |
| 2023 | 24 |
| 2024 | 42 |
10 rows from EIA-861 survey.
CSV41.6 min, 0.42x the median reporter, rank 130 of 673.
Madison Gas & Electric Co, Reliability: EIA-861 survey.
CSVMadison Gas & Electric Co billed homes 17.18 ¢/kWh in 2015 and 20.34 ¢ in 2024, +18.3% in all, and lagged the Wisconsin average (+21.8%) by 3.4 points. Madison Gas & Electric Co's sharpest move came in 2022, +9.2%. The latest year is the high at 20.34 ¢; the low was 16.50 ¢ (2016). 2024: +3.1% here, +1.8% for the Wisconsin average. SAIDI at Madison Gas & Electric Co (major events excluded) rose from 26 minutes in 2015 to 42 in 2024, +61%; worst year 2019 at 42. At 42 minutes in 2024, Madison Gas & Electric Co sat -58 from the national SAIDI median, with 10 of 10 years below it. 2024: 279 minutes with major events, 42 without, the widest gap of any year. Madison Gas & Electric Co has 6 cheaper and 0 higher-priced Wisconsin peers among 7 with 20,000+ homes. Next cheaper, Wisconsin Electric Power Co, bills 19.23 ¢ (-1.10).
Customers pay 18.4% over the Wisconsin average and get some return: 42 outage minutes, 58% under the national median.
Home accounts at Madison Gas & Electric Co went from 127,734 in 2015 to 147,501 in 2024, +15.5%. Business customers paid 0.68 times the home price in 2024 (13.79 against 20.34 ¢); the ratio was 0.67 in 2015. SAIFI went from 0.31 in 2015 to 0.34 in 2024, between 0.17 and 0.46.
Yearly SAIDI at Madison Gas & Electric Co: 28 minutes in 2013, 42 in 2024, a rise of 49%. The low came in 2022 at 22, the high in 2019 at 42; 12 years were filed. The Wisconsin median in 2024 was 38 minutes, so Madison Gas & Electric Co ran above it.
Home rates at Madison Gas & Electric Co went from 16.56 ¢ in 2013 to 20.34 ¢ in 2024 (+22.8%), which is 22.88 ¢ to 20.87 ¢ in 2025 dollars (−8.8%). Over 12,000 kWh a year the real price meant $2,746 in 2013 and $2,505 in 2024. Of 61 Wisconsin utilities with 1,000+ home accounts in 2024, Madison Gas & Electric Co stood 61st cheapest (76th of 77 in 2013).
Madison Gas & Electric Co at 42 min in 2024 and the Wisconsin median at 38.
Madison Gas & Electric Co: 20.87 ¢ in 2025 dollars (solid) and 20.34 ¢ as billed (dashed) in 2024.
| Year, Madison Gas & Elec | ¢ billed | ¢ in 2025 $ | Price place, Madison Gas & | SAIDI min | SAIFI | SAIDI place, Madison Gas & | Wisconsin median SAIDI |
|---|---|---|---|---|---|---|---|
| 2013 | 16.56 | 22.88 | 76 of 77 | 28 | 0.35 | 4 of 15 | 83 |
| 2014 | 16.40 | 22.30 | 77 of 78 | 27 | 0.33 | 6 of 16 | 67 |
| 2015 | 17.18 | 23.34 | 77 of 78 | 26 | 0.31 | 5 of 16 | 57 |
| 2016 | 16.50 | 22.14 | 75 of 78 | 34 | 0.43 | 7 of 19 | 62 |
| 2017 | 17.16 | 22.54 | 75 of 78 | 36 | 0.33 | 8 of 19 | 48 |
| 2018 | 16.71 | 21.43 | 76 of 79 | 28 | 0.29 | 6 of 21 | 50 |
| 2019 | 16.56 | 20.85 | 88 of 92 | 42 | 0.46 | 10 of 22 | 68 |
| 2020 | 16.72 | 20.80 | 61 of 61 | 22 | 0.22 | 8 of 21 | 42 |
| 2021 | 16.66 | 19.80 | 61 of 61 | 32 | 0.25 | 11 of 23 | 36 |
| 2022 | 18.20 | 20.02 | 61 of 61 | 22 | 0.20 | 13 of 25 | 22 |
| 2023 | 19.72 | 20.83 | 61 of 61 | 24 | 0.17 | 12 of 26 | 30 |
| 2024 | 20.34 | 20.87 | 61 of 61 | 42 | 0.34 | 15 of 25 | 38 |
Madison Gas & Electric C, EIA utility 11479: EIA-861, CPI-U.
CSV| Madison Gas & Electric Co sector | Accounts | Rate ¢/kWh | Gap to Wisconsin ¢/kWh |
|---|---|---|---|
| Residential | 147,501 | 20.34 | +3.16 |
| Commercial | 21,410 | 13.79 | +1.16 |
| Year | Home accounts, Madison Gas & Electric | Home ¢ | Business ¢ | Ratio | SAIDI | SAIFI |
|---|---|---|---|---|---|---|
| 2015 | 127,734 | 17.18 | 11.52 | 0.67 | 26 | 0.31 |
| 2016 | 130,148 | 16.50 | 11.00 | 0.67 | 34 | 0.43 |
| 2017 | 132,091 | 17.16 | 11.33 | 0.66 | 36 | 0.33 |
| 2018 | 133,857 | 16.71 | 11.30 | 0.68 | 28 | 0.29 |
| 2019 | 135,967 | 16.56 | 11.01 | 0.67 | 42 | 0.46 |
| 2020 | 138,175 | 16.72 | 11.36 | 0.68 | 22 | 0.22 |
| 2021 | 139,446 | 16.66 | 11.22 | 0.67 | 32 | 0.25 |
| 2022 | 141,386 | 18.20 | 12.48 | 0.69 | 22 | 0.20 |
| 2023 | 142,945 | 19.72 | 13.80 | 0.70 | 24 | 0.17 |
| 2024 | 147,501 | 20.34 | 13.79 | 0.68 | 42 | 0.34 |
| Utility near Madison Gas & Electric Co on price | SAIDI min, gap to Madison Gas & Electric Co | Home ¢, gap to Madison Gas & Electric Co | Gap % to Madison Gas & Electric Co | Accounts, Madison Gas & Electric Co = 1 |
|---|---|---|---|---|
| 4. Wisconsin Power & Light Co | No data | -3.44 | -16.9% | 2.97 |
| 5. Adams-Columbia Electric Coop | +98 | -2.70 | -13.3% | 0.23 |
| 6. Wisconsin Electric Power Co | +67 | -1.10 | -5.4% | 6.93 |
| 7. Madison Gas & Electric Co (this utility) | 42 | 20.34 | - | 1.00 |
| Class at Madison Gas & Electric Co | Accounts | Of Madison Gas & Electric Co accounts | Of Madison Gas & Electric Co MWh sold | kWh a year per Madison Gas & Electric Co account |
|---|---|---|---|---|
| Residential | 147,501 | 87.3% | 27.3% | 5,836 |
| Commercial | 21,410 | 12.7% | 68.2% | 100,478 |
| Industrial and other | 21 | 0.01% | 4.5% | 6,760,762 |
| Measure | Madison Gas & Electric Co | Wisconsin context | Madison Gas & Electric Co detail |
|---|---|---|---|
| Madison Gas & Electric Co home meters on AMI | 21.0% | Wisconsin 89.8% | 31,203 of 148,431 meters |
| Home meters, AMR (drive-by read) | 117,228 | Wisconsin figure not published | 79.0% of meters |
| Homes with daily digital access | 0 | Wisconsin figure not published | 0% of the 147,501 home accounts |
| Time-of-use rate for Madison Gas & Electric Co homes | Offered | 50 of 81 Wisconsin utilities offer one | 769 homes on dynamic pricing, 0.52% of 147,501 |
| Net-metered installations | 2,954 | 88% residential | 17.7 homes per 1,000 accounts, 18.9 kW average |
| kWh | Share of a 486 kWh month | Cost a month at 20.34 ¢ | vs U.S. | Cost a year |
|---|---|---|---|---|
| 250 | 51% | $50.84 | +$9.64 | $610 |
| 500 | 103% | $101.68 | +$19.28 | $1,220 |
| 750 | 154% | $152.52 | +$28.92 | $1,830 |
| 1,000 | 206% | $203.36 | +$38.56 | $2,440 |
| 1,500 | 308% | $305.03 | +$57.83 | $3,660 |
| 2,000 | 411% | $406.71 | +$77.11 | $4,881 |
| Measure, Madison Gas & Electr | No events | All events | Converted |
|---|---|---|---|
| SAIDI minutes | 41.6 | 278.6 | 0.69 h |
| SAIFI interruptions | 0.340 | 0.590 | 2.94 yr apart |
| CAIDI minutes | 122.4 | 472.2 | 2.04 h |
1 Wisconsin counties, region RFC:
Wisconsin other states: 1 of 1 county of Madison Gas & Electric Co drawn
Madison Gas & Electric Co: 1 county listed by EIA-861, Census 2023 outlines.
CSV168,932 accounts in 2024: residential 147,501, commercial 21,410, industrial 21.
In 2024 homes paid 20.34 cents; against the Wisconsin average that is +18.4%.
SAIDI 41.6 min and SAIFI 0.34 a year, major events excluded; ratio to the national median 0.42, CAIDI 122 min.
2,954 installations with 55.8 MW, of which residential installations number 2,604.
486 kWh at 20.34 cents comes to about $99, energy only.
Rank 7 of 7 in Wisconsin on price, +18.4% against the state average; 6 charge less than 20.34 ¢.
Homes take 27.3% of 3,153,966 MWh, commercial accounts 68.2%, industrial and other 4.5%; the 21,410 commercial accounts use 100,478 kWh each, 17.2 times a home.
31,203 of 148,431 home meters are AMI, 21.0%. Madison Gas & Electric Co offers a home time-of-use rate; 769 customers use dynamic pricing, 0.52% of its homes.
6th cheapest of 6 in 2015, 7th of 7 in 2024; its price rose 18.3% while Wisconsin rose 21.8%.
21.11 cents per kWh, +3.8% on the 20.34 of 2024 (EIA early release for 2025).
Home prices nearest to Madison Gas & Electric Co at 20.34 ¢/kWh in 2024, among companies with a page here, any state.