Electric Consumer

Editor: Katerine G., Editor & Data Researcher · Research & publishing: Electric Consumer Editorial Team · Data retrieved · Sources named on this page: EIA-861, EIA retail sales · How we got these numbers · Report an error

Who sells you power? 58% of homes in Ohio buy from a retail supplier

15 of 51places where at least some homes buy from a retail supplier, 2024

In 2024, 58.0% of home accounts in Ohio were served by a retail supplier. In 36 places none were.

What we found

In 11 places 10% or more of homes buy from a supplier. Their average home price in 2025 is 23.39 cents. In the 40 places below 10% it is 16.42 cents.

These averages do not say that choice raises or lowers prices. The states with choice also differ in fuels, history and rules.

Map

Who sells you power? 58% of homes in Ohio buy from a retail supplierNew Mexico: 0%Texas: 56%Kentucky: 0%Ohio: 58%Georgia: 0%Arkansas: 0%Oregon: 0%Pennsylvania: 23%Missouri: 0%North Carolina: 0%Utah: 0%Virginia: 0%Wyoming: 0%West Virginia: 0%New York: 9%Indiana: 0%Kansas: 0%Idaho: 0%Nevada: 0%Illinois: 25%Vermont: 0%New Jersey: 5%Minnesota: 0%Maryland: 12%Iowa: 0%Hawaii: 0%New Hampshire: 35%Rhode Island: 26%Connecticut: 20%Montana: 0%Arizona: 0%Nebraska: 0%Washington: 0%South Dakota: 0%California: 40%Alabama: 0%Wisconsin: 0%Mississippi: 0%Colorado: 0%Oklahoma: 0%Tennessee: 0%Louisiana: 0%Michigan: 0%Massachusetts: 56%Florida: 0%Alaska: 0%North Dakota: 0%South Carolina: 0%Maine: 9%Delaware: 6%District of Columbia: 10%
  • 0% to 0%
  • 0% to 0%
  • 0% to 0%
  • 0% to 12%
  • 12% to 58%

Highest and lowest

Ten highest shares

share of home accounts served by a retail supplier, 2024

  1. 1Ohio58.0%
  2. 2Massachusetts55.9%
  3. 3Texas55.7%
  4. 4California39.5%
  5. 5New Hampshire34.6%
  6. 6Rhode Island26.0%
  7. 7Illinois25.0%
  8. 8Pennsylvania23.2%
  9. 9Connecticut19.7%
  10. 10Maryland11.8%

Ten lowest shares

share of home accounts served by a retail supplier, 2024

  1. 42South Carolina0.0%
  2. 43South Dakota0.0%
  3. 44Tennessee0.0%
  4. 45Utah0.0%
  5. 46Vermont0.0%
  6. 47Virginia0.0%
  7. 48Washington0.0%
  8. 49West Virginia0.0%
  9. 50Wisconsin0.0%
  10. 51Wyoming0.0%

How we computed it

  1. EIA-861 counts home accounts by service type: full service from the utility, energy only, delivery only, or marketer bundled.
  2. Share with a retail supplier = accounts not on full utility service ÷ all home accounts × 100, as published in the choice file.
  3. Count places above 0%: 15 of 51.
  4. Average 2025 home price of places at 10% or more: 23.39; below 10%: 16.42. Simple means, not weighted.

Formula: share = home accounts with a retail supplier / all home accounts x 100

All 51 places

Who sells you power? 58% of homes in Ohio buy from a retail supplier: every place
Ohio158.0%16.96
Massachusetts255.9%30.48
Texas355.7%15.47
California439.5%32.54
New Hampshire534.6%24.56
Rhode Island626.0%29.46
Illinois725.0%17.69
Pennsylvania823.2%19.30
Connecticut919.7%29.38
Maryland1011.8%19.48
District of Columbia1110.3%21.94
Maine128.9%27.78
New York138.7%26.39
Delaware145.7%17.13
New Jersey155.4%22.63
Alabama160.0%16.10
Alaska170.0%26.09
Arizona180.0%15.32
Arkansas190.0%12.84
Colorado200.0%15.85
Florida210.0%15.24
Georgia220.0%14.73
Hawaii230.0%40.59
Idaho240.0%11.82
Indiana250.0%16.23
Iowa260.0%13.72
Kansas270.0%14.56
Kentucky280.0%13.24
Louisiana290.0%12.57
Michigan300.0%20.01
Minnesota310.0%15.82
Mississippi320.0%14.03
Missouri330.0%13.49
Montana340.0%12.98
Nebraska350.0%12.34
Nevada360.0%13.15
New Mexico370.0%15.08
North Carolina380.0%14.02
North Dakota390.0%11.81
Oklahoma400.0%13.12
Oregon410.0%15.37
South Carolina420.0%14.96
South Dakota430.0%13.38
Tennessee440.0%13.18
Utah450.0%13.07
Vermont460.0%22.92
Virginia470.0%15.28
Washington480.0%13.11
West Virginia490.0%15.41
Wisconsin500.0%18.16
Wyoming510.0%13.38

51 rows. Also as a plain file: facts/data/buying-from-a-retail-supplier.csv.

CSV

What this does not show

A retail supplier may charge more or less than the utility's default price. This page does not compare individual offers.

Sources, dates and licences

Sources
SourceData periodRetrievedLicence
EIA-861 annual electric power industry report, 2024 finaldata year 2024 (2015 to 2023 files for history)1 Oct 2026U.S. government data, public domain; EIA asks for citation
EIA electricity retail sales, annual and monthly (API v2)annual 2010 to 2025, monthly to Jul 20261 Oct 2026U.S. government data, public domain; cite EIA

All source data are U.S. government publications. The tables and charts on this page are our own computations from them; how the sources are joined.

Related

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Questions

What is retail choice?

In some states customers can pick the company that sells the electricity while the local utility still delivers it.

Which state has the highest share?

Ohio, at 58.0% of home accounts in 2024.

Does choice mean lower prices?

This data cannot show that. Averages differ, but so do many other things between states.

Will I still get power if my supplier fails?

The local utility delivers the power in either case. Check your state commission's rules on default service.

Where does the data come from?

EIA-861 annual survey, service type file, 2024.

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15 of 51 places where at least some homes buy from a retail supplier, 2024